ESMT Open Lecture with Miha Pogačnik

ESMT Open Lecture with Miha Pogačnik, violinist and social entrepreneur 
Moderator: Hannes Gurzki, Program Director, ESMT Berlin
April 20, 2021 at 6:00 - 7:00 p.m. via Zoom

Leadership as a new art form

Virtuoso violinist Miha Pogačnik unites music, creativity, and business to impact leadership. Using an interdisciplinary strategy to create a “resonance platform,” his method unlocks the hidden potential of individuals and teams. 

In this interactive ESMT Open Lecture, Miha will use art to guide the virtual audience to develop tools to reconnect mind and heart and thus discover the magical nexus between art and leadership. 



Miha is a cultural entrepreneur, social artivist, and ambassador of culture of the Republic of Slovenia. He is perhaps best known for using his violin in organic and disruptive ways to reposition the impact of the arts in society and connect disciplines, cultures, and generations. At the crossroads of economy, politics, and culture he is the founder of Ecoculture, NGO Gandin Foundation, and IDRIART. With his initiative Terra Parzival in his homeland Slovenia, he envisions a new prototype of society with social art at its core.

Miha debuted his career as a classical violinist after completing his studies in Germany and as a Fulbright US scholar. After playing extensive concert tours, he put his artistic gifts and genius at the service of something bigger than entertainment: he invented a new type of cultural festivals known as the IDRIART movement. Bold and a true visionary, he travelled with his audiences in caravans and flotillas to European crisis areas shaking taboos, healing the wounds of war, and culturally interacting with local communities. In the late 90’s, he founded Ecoculture and introduced his new process, the Miha method, into the business innovation landscape and later in politics. Trusting the integrity of classical masterpieces, Miha treats them in completely new ways inducing co-creation and the entrepreneurial spirit in organization development. His core vision is to awaken the artistic principle in every human being while addressing structural and systemic problems in society. An unparalleled influencer, Miha tackles dilemmas regarding performance, motivation, and inspiration.



Hannes Gurzki is a program director at ESMT Berlin and expert for the topics of branding, marketing, sales, strategy, and luxury.

He is particularly interested in exploring different perspectives to advance creativity and innovation in business. His passion lies in combining insights and practices from the arts such as music and fine arts with science. Hannes’ research focuses on luxury consumer behavior and luxury brand management. It has been published in leading marketing journals such as the Journal of Business Research or Psychology & Marketing.

Before joining ESMT Berlin, Hannes worked as a strategy consultant for the Boston Consulting Group, primarily on value-creation strategies for luxury and premium brands across sectors. Hannes studied business administration with intercultural qualification at Mannheim University, completed his MBA at ESSEC Business School and holds a diploma in saxophone performing from the Associated Board of the Royal Schools of Music. He completed his doctoral studies in Marketing at the Technical University of Braunschweig.